Tuesday, October 16, 2012

Buy A Pair of Ugg Boots is More and More Essential

Ugg boots are loved by all kinds of people for their faddish outlook and high qualities. It is truelly a very excellent brand.

If you talk about comfort these will be one of a kind and is far better than all others in market. Today, UGG trademark that's  "UGG AUSTRALIA", is owned by an American company.


In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. He fell in love with the sheepskin experience and was convinced the world would one day share this love. The beaches of Southern California had long been an epicenter of a relaxed, casual lifestyle, a lifestyle that Brian felt was a perfect fit for his brand. So he founded the UGG brand, began selling his sheepskin boots and they were an immediate sensation. By the mid 1980’s, the UGG boots Read more became a symbol of relaxed southern California culture, gaining momentum through surf shops and other shops up and down the coast of California, from San Diego to Santa Cruz. Discount Uggs reached beyond the beach, popping up in big cities and small towns all over, and in every level of society. Girls wore their surfer boyfriend’s pair of UGG boots like a letterman jacket. When winter came along, discount Uggs were in ski shops and were seen in lodges from Mammoth to Aspen. The UGG brand began to symbolize those who embraced sport and a relaxed,active lifestyle. More than that, an emotional connection and a true feeling of love began to grow for discount Uggs, just as Brian had envisioned. People didn’t just like wearing UGG boots, they fell in love with them and literally could not take them off. By the end of the 90’s, celebrities and those in the fashion world took notice of the UGG brand. A cultural shift occurred as well - people were embracing, and feeling empowered, by living a more casual lifestyle and UGG became one of the symbols of this lifestyle. By 2000, a love that began on the beaches had become an icon of casual style. It was at this time that the love for discount Uggs grew in the east, over the Rockies and in Chicago. In 2000, Discount Uggs Sheepskin boots were first featured on Oprah’s Favorite Things. and Oprah emphatically declared that she “LOOOOOVES her UGG boots.” From that point on, the world began to notice.

Ugg experienced long time's development, have development to be one of the good brand in the shoes industry. Now Ugg is a very famous brand, full of experience on boots maker, in the cold winter, buy a pair of Ugg boots is more and more essential.

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